Going viral shouldn’t be the main goal of a video marketing campaign (don’t ever do this), but this year the term viral has taken off, we can even say exploded.
If you are marketer, there is a good chance you have heard statistics such as; people are watching 5 billion videos on YouTube every day; sharing is done 1200% more often on social videos than images and text combined; having videos on a landing page increases conversion by 80%; and 80% of users will remember a video they watched online for one month.
With such statistics, it is important to get to grips with the best practices to ensure your marketing campaign propels your social media forward by smashing the objectives you have set. Below are some of the best tips that will go a long way in helping you create inspiring, actionable and compelling online videos.
1. Centring the Video Around the Story Instead of the Sale
If you go online, you will see the amount of clutter on the internet all trying to make a sale, and this ends up repelling and annoying the viewers. You should not be this guy- centre your videos around the story and not the sale. The rules that apply to written content will still apply to video marketing – your focus should be on the value you provide the customers.
Video has an emotive power, and you should take advantage of this to appeal to the needs of the customer or any desire he/she might have. Are you worried about losing the lead when you do this? A good idea is placing a relevant call-to-action URL at the end of the video.
2. The First 10 Seconds Should be the Best Ever
20% of viewers are going to click away within the first 10 seconds of the video, or even less. This is why it is important to keep it short and to the point. Within the first 5-10 seconds, get right to it so you can manage the expectations from the start.
You should spark the curiosity of your audience through questions and teasers or even digital animations so you can get their attention. A digital animation company will advise you on how to use this element to best effect in your content. The video should convey its value immediately and let the viewer know why they should watch it, which is most likely the question in their mind. Should they keep on watching because it inspires them to watch, because it is going to make them laugh or because they will get to learn something new?
3. Using Humour in Your Videos. They should not be Boring
Time Washer, a Social Media Manager at Cisco says the corporate world doesn’t feel comfortable adding comedy because they say it doesn’t belong here. But what they don’t realise is that humour can help in getting the point across economically and efficiently. You should give it a chance and see whether it is going to work.
Your audience will want to feel enlightened, they want to laugh, they want something that pulls them out of the realities and the boring 9 to 5.
Writing captions will help you get into the open mode, according to John Cleese. This is where you are having fun and feeling relaxed without any worry. The more you get to this open mode, then the more often you are going to come up with fresh ideas that will help you in the different aspects of your life.
4. Optimising The Video for SEO
There are plenty of techniques that can be used in ensuring search engines easily find your videos. Hosting the video on your domain is the first thing you should do if you are interested in gaining maximum SEO from the video.
Enable embedding on the video because it will help to increase the chance of getting inbound marketing links.
Descriptions are everything when it comes to SEO. Proper descriptions are important because it will let the Google Algorithm know what the video is about.